by: Glenn Haussman.
The Hard Rock Hotel & Casino Biloxi has opened. It’s a big triumph for the casino resort, which was originally supposed to open in August 2005. Just days prior to its grand opening,
the property was essentially destroyed by Hurricane Katrina. While the entire casino was destroyed, the resort’s 112-foot neon Peavey guitar, a traditional Hard Rock symbol which withstood the force of the Hurricane, remained standing through the worst the storm had to offer.
“We have always known the Hard Rock Brand would be something truly unique,” said President of Hard Rock Hotel & Casino Biloxi, Joe Billhimer. “Today, it’s an even more special project and we are honored to finally show guests what we have built for them.”
"The Hard Rock Hotel & Casino Biloxi is an important, strategic addition as we continue our global hotel and gaming portfolio," said Hamish Dodds, president and CEO, Hard Rock International. "The city and residents of Biloxi have persevered through the terrible tragedy of Hurricane Katrina and we are proud to welcome them and the Hard Rock Hotel & Casino Biloxi to the Hard Rock family."
The new Hard Rock Hotel & Casino Biloxi has 318 guest rooms and suites in its 12-story purple and white hotel tower that brings a new level of accommodations to the Mississippi Gulf Coast. All 26 suites feature incredible views overlooking the Gulf of Mexico or the always “happening” Hard Rock pool deck. Standard rooms are equipped with high-tech comforts and luxury amenities such as 42-inch plasma screen televisions, touch screen phones, Bose CD Music Systems, wireless Internet, Aveda bath products and all-white posh duvet covers tucked beneath a six-foot-tall, deep-purple headboard. The property has features the Hard Rock Casino with 1,445 slot machines, 50 table games and a poker room.
The property will also highlight historic, cool and unforgettable pieces of rock memorabilia, a nostalgic and famous staple of the Hard Rock International brand. Hard Rock owns the greatest collection of music memorabilia – its first piece being a guitar once owned by the legendary Eric Clapton, which will be on display at the Biloxi property during the opening.
Upon entry, guests are greeted with a two-story memorabilia display including newly appointed guitars, plus celebrity pants, shirts, awards, a variety of instruments, posters, photos and more. Recovered pieces of memorabilia, including Johnny Cash’s guitar found by a local citizen and returned to Hard Rock, will be featured in the separate Katrina memorial located on the entrance wall to the Casino, next to Ruth’s Chris Steak House. Undoubtedly, famous artist memorabilia is abundant throughout the property with the right mix of genres and decades to suit all demographics and tastes.
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Among Hard Rock Hotel & Casino Biloxi’s feature attractions is Rise Lounge, the hotel’s decadent top floor lounge from nightlife entrepreneur Rande Gerber and brother Scott, founders of the Gerber Group and creators of glamorous restaurants, lounges, and bars worldwide. With its penthouse space, cutting-edge interiors, signature cocktails and unparalleled views of the city, Rise Lounge will provide the perfect site for casual evening cocktails and the ultimate setting for a wildly hot nightclub, come midnight.
Hard Rock Cafe, the brand’s signature restaurant, will also be featured on the property. Keeping in stride with its traditional appeal, the Hard Rock Cafe will offer classic American fare served in an atmosphere that pays homage to the most extensive collection of rock memorabilia in the world, including pieces from Elvis Presley, Paul McCartney, and Jimi Hendrix. The restaurant, fully stocked bar and merchandising counter will be open seven days a week.
The Biloxi casino's beachfront emblem, the world’s largest guitar Hard Rock sign, replicates the HP Signature™ guitar, named for Peavey's founder and sole owner, Hartley Peavey. Hartley operates the prestigious Mississippi-based company known throughout the world as one of the best manufacturers of musical instruments and sound equipment.
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